Advantages and Disadvantages of Salesforce

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Advantages and Disadvantages of Salesforce

Salesforce, a popular customer relationship management platform, is used by thousands of small and large businesses and organisations in various industries. It has several features tailored to the needs of sales and marketing professionals. 

This cloud-based CRM application addresses client concerns while also assisting businesses in running more efficiently and profitably by lowering the cost of hardware infrastructure ownership.

It is a scalable platform and is customisable enough to meet any business need. However, before implementing it for your business, you should know how it would be helpful for your organisation. Implementing the platform has distinct advantages and disadvantages of its own. Let’s explore more in this article. 

Why is it Necessary for Businesses? 

As said earlier, it is critical for any organisation, large or small, to have a cloud CRM to handle a wide range of client concerns and provide them with the most beneficial personalised experience. 

Many other compelling reasons make Salesforce the best CRM software. Here are some of the reasons for you to read.

  • One of the reasons is the platform’s management transparency, which allows companies to stay informed about what’s going on in different teams. 
  • It will assist you in developing and monitoring marketing programmes that will allow the marketing team to drive leads to the sales team. 
  • Customer complaints are appropriately tracked and prioritised using the CRM, increasing customer satisfaction. 
  • The platform has a business app store named AppExchange, which makes it more powerful. This feature allows the platform to be linked to other systems through the app. 
  • It offers superior support and training services. Customers will benefit from the comprehensive online help manual and video walkthrough features, allowing them to find answers to their questions quickly. 

Benefits of Salesforce

In the industry, there are a lot of CRMs available. All of them have the same fundamental capabilities and are designed to improve your relationship with your customers through effective customer management. 

Have you ever wondered why it is the industry leader and so well-liked? So check out the benefits of the platform in the following section.  

  • Ease of Use
  • Personalisation
  • Cloud-Based Features
  • Excellent Training and Technical Support 
  • Cost and Pricing

1. Ease of Use

It is easy to use, which is one of the primary reasons many companies adopt it as their CRM platform. It provides the ability to have a complete view of the customer, allowing businesses to make better decisions and close more profitable deals. 

In addition, it is made easier because everything is accessible from a single location. The modules are easy to navigate, and you can work with your colleagues.

2. Personalisation

We mentioned in the introduction that the platform is highly customisable and can satisfy any organisational need. It is made that way with many features, such as point-and-click tools, built-in UI/UX features, automation, and many more. 

As a result, implementing it can streamline the business process and help organisations become more efficient. 

3. Cloud-Based Features

It is cloud-native software, making it simpler to support a growing team by giving users more adaptability and accessibility. Organisations can therefore access on-demand computing resources while avoiding the costs associated with maintaining physical infrastructure.

4. Excellent Training and Technical Support 

The platform offers top-notch technical support and training to users and organisations so they can become more knowledgeable about the platform and develop their skills. 

It has a community where you can post queries about using a specific feature, adding new fields, or anything else associated with the CRM platform. Customers who are complete beginners can become seasoned Salesforce pros with recognised credentials with the help of the self-guided opportunities offered.  

5. Cost and Pricing

Under the pricing model, organisations can pay for licences individually, ensuring that the correct number of licences can be acquired, maintained, and scaled. Additionally, licences are not universally applicable; they vary depending on the features and access that particular users require.

Disadvantages of Salesforce

We discussed many of the benefits of Salesforce as a CRM. Now check out the following cons of using it, which will help you decide whether to use it as your CRM and whether it suits your organisational needs. It includes the following.

  • Implementation and Setup
  • Integration Capabilities
  • Failure to Catering to All Business Needs
  • Configuration & Customisation Capabilities

1. Implementation and Setup

CRM is entirely dependent on an internet connection. Therefore, having a strong and dependable connection is essential. In addition, because you will have to rely entirely on the Salesforce database, you will have less control over CRM updates and outages. Also, the implementation of this CRM is a costly solution when all the expenses are considered. 

2. Integration Capabilities

Most apps on the AppExchange are paid, even though some are free, so you must include subscription fees in your list of CRM expenses. When too many systems are integrated, it can significantly slow down the entire project. Additionally, more bugs will develop with each new release or system integration.

3. Failure to Catering to All Business Needs

Sometimes the functionalities offered by Salesforce can satisfy or cater to the needs of some large enterprise companies or small projects. Additionally, the full feature set to meet business needs, which you won’t ever use, will cost extra. The platform must provide ready-to-set-up-and-go solutions for smaller niches like commercial real estate, investment sales, or construction.  

4. Customisation Capabilities

You can customise the CRM, but excessive customisation will make the system clumsy, challenging to use, and take longer to load. Furthermore, even for seasoned developers, more complex customisation that calls for APEX coding can be difficult due to its resemblance to JavaScript. Therefore, you will still need to hire Salesforce developers even if your company has a dedicated IT department. 

Although it is an incredibly adaptable, strong, and agile solution, it is difficult to set up and maintain without qualified internal experts and consultants. This is why, before embarking on a new project, you should carefully consider all of the risks, costs, and resources involved. If you are ready to welcome Salesforce into your organisation, read this article to learn more about the platform. 

Interesting Links: 

More Information about Salesforce

What does a Salesforce Developer do?  

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